Seth Godin is one of my favourite bloggers (and authors). Today he writes about signal to noise and the increasing flow of incoming messages and information in our attention inbox:
Lately, I’m feeling noise creep.
Lately, the noise seems to be increasing and the signal is fading in comparison. Too much spam, too many posts, too little insight leaking through
Our Reach Management platform, ReachCards, is about picking out that signal from the noise. It’s basically a relevance filter. We want to be the guardians of your attention.
Help us beta-test the service by signing up at our front page.
Managing Director, Co-founder