Launch Silicon Valley 2008: Introducing GlocalReach

June 10, 2008

As Nicolai mentioned we’re presenting our company at the Launch Silicon Valley 2008 event in San Francisco today.

GlocalReach has been selected as one of 30 out of 266 applicants. We’re really proud to be one of the select few as there are some other startups with really exciting products in the group!

If you want to get to know us a bit better you’ve come to the right place. Here are a few blog posts you can read that tells our story.

First out is Nicolai Wadstrom, one of our co-founders and the chairman of our board, presenting himself:

I am an serial Entrepreneur, I am 35 years of age, and have been starting companies for the past 12 years, ranging from consulting companies, software companies, media companies, computer games and internet companies.

We’re building services for reach management. Managing how people reach you, that’s the core of our services. Since people today use many different ways of reaching each other it’s important to understand how the communication protocol is part of the message itself. Another important aspect of any communication technology is its emotional bandwidth.

As the price of voice communication (telephony) goes down, VoIP spam (SPIT) will be an increasing problem. Read how researcher Daniel Putz investigated different strategies for preventing SPIT here.

What about social networks? Well, our first service, ReachCards, is not a social network. At least not like Facebook, Myspace and the other giants. We believe in social slicing, being part of many social networks based on interest and social context. So, we looked at how research in evolutionary psychology points to what is commonly called Dunbar numbers. One important Dunbar number is 150, that’s the average circle of friends a person has:

The existing social networking sites and somewhat older social tools such as the address book in your mobile phone does a pretty good job of managing these 150 people. With GlocalReach, we’re trying to build the tools necessary for the outer circles, beyond the Dunbar number.

At these circles, people know you more by a role you have or a category of people you belong to. They might know you as a politician, a programmer, a neighbor, a nurse or a blogger. If you have a slashed career people will know you by many labels and roles. GlocalReach will help you manage these roles and how people reach you from the outskirts of the social whirl. That’s our place in the social network universe.

Speaking of cards, the business card is the traditional way of doing an “add to friends” in your social network. We know what adding a friend to Facebook means – the implications of doing it are built in to the service, but what does it mean when I give you my business card? What do I commit to? What do you as a receiver commit to? Here are some thoughts on the subject.

That’s a few of the things that has kept us busy the last year. Follow this blog to keep yourself updated as we move forward towards the goal of helping people manage how, when and why they can be reached.

Erik Starck
Managing Director, Co-founder GlocalReach

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