Archive for the 'Reachcards' Category

Launch Silicon Valley 2008: Introducing GlocalReach

June 10, 2008

As Nicolai mentioned we’re presenting our company at the Launch Silicon Valley 2008 event in San Francisco today.

GlocalReach has been selected as one of 30 out of 266 applicants. We’re really proud to be one of the select few as there are some other startups with really exciting products in the group!

If you want to get to know us a bit better you’ve come to the right place. Here are a few blog posts you can read that tells our story.

First out is Nicolai Wadstrom, one of our co-founders and the chairman of our board, presenting himself:

I am an serial Entrepreneur, I am 35 years of age, and have been starting companies for the past 12 years, ranging from consulting companies, software companies, media companies, computer games and internet companies.

We’re building services for reach management. Managing how people reach you, that’s the core of our services. Since people today use many different ways of reaching each other it’s important to understand how the communication protocol is part of the message itself. Another important aspect of any communication technology is its emotional bandwidth.

As the price of voice communication (telephony) goes down, VoIP spam (SPIT) will be an increasing problem. Read how researcher Daniel Putz investigated different strategies for preventing SPIT here.

What about social networks? Well, our first service, ReachCards, is not a social network. At least not like Facebook, Myspace and the other giants. We believe in social slicing, being part of many social networks based on interest and social context. So, we looked at how research in evolutionary psychology points to what is commonly called Dunbar numbers. One important Dunbar number is 150, that’s the average circle of friends a person has:

The existing social networking sites and somewhat older social tools such as the address book in your mobile phone does a pretty good job of managing these 150 people. With GlocalReach, we’re trying to build the tools necessary for the outer circles, beyond the Dunbar number.

At these circles, people know you more by a role you have or a category of people you belong to. They might know you as a politician, a programmer, a neighbor, a nurse or a blogger. If you have a slashed career people will know you by many labels and roles. GlocalReach will help you manage these roles and how people reach you from the outskirts of the social whirl. That’s our place in the social network universe.

Speaking of cards, the business card is the traditional way of doing an “add to friends” in your social network. We know what adding a friend to Facebook means – the implications of doing it are built in to the service, but what does it mean when I give you my business card? What do I commit to? What do you as a receiver commit to? Here are some thoughts on the subject.

That’s a few of the things that has kept us busy the last year. Follow this blog to keep yourself updated as we move forward towards the goal of helping people manage how, when and why they can be reached.

Erik Starck
Managing Director, Co-founder GlocalReach


Guard your attention and increase the signal to noise

April 29, 2008

Seth Godin is one of my favourite bloggers (and authors). Today he writes about signal to noise and the increasing flow of incoming messages and information in our attention inbox:

Lately, I’m feeling noise creep.

Lately, the noise seems to be increasing and the signal is fading in comparison. Too much spam, too many posts, too little insight leaking through

Our Reach Management platform, ReachCards, is about picking out that signal from the noise. It’s basically a relevance filter. We want to be the guardians of your attention.

Help us beta-test the service by signing up at our front page.

Erik Starck
Managing Director, Co-founder

Updated front page

March 30, 2008

Slowly, slowly our reach management service is advancing. I’ve just updated our homepage, introducing a new concept in the service: reach filters. Go there and sign up for the beta.

While you’re waiting

January 24, 2008

Yes, I know… our beta is delayed. We’re still working on our reachcards as well as a complete redesign of our home page. Here’s a glimpse of one of our cards:

While waiting for us to finish, enjoy a few good blog posts from across the web.

First of is Web Worker Daily, writing about why you need an online persona:

Many web workers know that if you build your professional profile online, you might be able to skip resume writing and interviewing when looking for a new job or new clients. A strong online presence can sell you better than any one page summary or one hour meeting.

We couldn’t agree more. Your online presence is at least as important as your offline dito. In fact, they’re starting to become inseparable. That’s why you need an online business card just as much as you need a physical, offline one.

Seth Godin has a very short post about reach management: The more people you reach the more likely it is that you’re reaching the wrong people.

Garrett Smith pronounces the phone call dead:

Every week, I communicate with 75 year olds and 15 year olds a like. I believe there is a succinct dividing line between those who still value the phone call, those who still prefer to make a phone call and those who do not see the value in a phone call and would prefer to keep all of their communications electronic and textual. I believe that this “dividing line” is those who are currently the age of 26.

Garrett may be right. Yesterday I attended the Emote 08 conference here in Stockholm and one of the speakers was Anssi Vanjoki from Nokia. He showed the following slide:

This is data fetched from a small program that monitors the actual usage of a smartphone. It is not how people think they use their phone, it is showing how they’re actually using it.

Notice that voice is only 12% of the usage!

Messaging, which has a much smaller emotional bandwidth, is by far the most common usage of the phone.

In fact, it makes you wonder why they still call it a telephone – which is exactly why Nokia has started calling them multimedia computers.

OK, that’s it for now. Now I need to get back to finishing the reachcards and our new company home page. See you there!

Creative business cards

November 11, 2007

Some nice designs of (paper) business cards here.

Wouldn’t it be cool if you could have an online business card with creative design and the possibility for people to find you and reach you using the card?

Yes, it certainly would.