Posts Tagged ‘email’

My name is Erik and I am an addict

May 8, 2008

Yes, I admit. I have an addiction.

I don’t think it’s harmful. In fact, it might even be beneficial to me. But it takes up a lot of my time, almost the entire day.

I think I started to develop the addiction about 12-13 years ago, but it wasn’t until maybe 4 or 5 years ago that it fully started to bloom.

So what kind of poisonous substance is it that I have let take control of my life?

No, it’s not something chemical and it’s no poison. The addiction is for ideas. Other people’s thoughts. Other people’s insights.

Bloglines, Google, Jaiku, Twitter, email, Twine, even good old fashioned books… they are the ones feeding me so that I can satisfy the addiction but they are not the producers, only the middle man.

No, the real source of my addiction is you, dear reader. It’s your thoughts, your ideas, your insights that keeps my addiction alive. I just can’t get enough of it. I want more, more, more!

My name is Erik. I am the CEO of GlocalReach and, yes, I am an addict.

And I love it!

Erik Starck
Managing Director, Co-founder

Guard your attention and increase the signal to noise

April 29, 2008

Seth Godin is one of my favourite bloggers (and authors). Today he writes about signal to noise and the increasing flow of incoming messages and information in our attention inbox:

Lately, I’m feeling noise creep.

Lately, the noise seems to be increasing and the signal is fading in comparison. Too much spam, too many posts, too little insight leaking through

Our Reach Management platform, ReachCards, is about picking out that signal from the noise. It’s basically a relevance filter. We want to be the guardians of your attention.

Help us beta-test the service by signing up at our front page.

Erik Starck
Managing Director, Co-founder

The protocol is the message

April 9, 2008

Marshall McLuhan was one of the first to study mass media as a cultural phenomenon. He coined the phrase “the medium is the message” and divided different medias into hot and cool medias depending on the participation level of the person consuming the media:

“Any hot medium allows of less participation than a cool one, as a lecture makes for less participation than a seminar, and a book for less than a dialogue.”

What is the web 2.0, social media (as opposed to the mass media of McLuhan) equivalent? Maybe it’s in how people use different protocols of communication for different purposes?

Maybe the protocol is the message?

We call people for another reason than we email them or send them an SMS. The act of making a phone call bears a meaning in itself.

An indication of this is how soon people expect a reply for the different protocols. The blog Future Mobile reports:

84% of users expect a SMS response in five minutes according to an online survey by 160 Characters that looked at how different messaging platforms elicit differing response times.

Tomi Ahonen on Communities Dominates Brands on the same survey:

By contrast about half of users of e-mail expect a reply within about a day.

Techdirt adds a social behaviour aspect, arguing that people even wait for responding to email on purpose to give the impression of being more busy than they really are:

Last year, we noted a study that said many people purposely responded to emails fashionably late at work, because replying to quickly implied you didn’t have too much work to do. However, it appears the situation may be somewhat different when it comes to instant messaging and SMS text messages.

Fascinating. There’s definitely more to a message than meets the eye.

Also read my old post on emotional bandwidth.

…and while we’re on the subject, here’s a collection of “break up SMS” such as:

Roses are red, violets are… ah the hell with it. Get your crap and get out

77 characters.

Erik Starck
Managing Director, Co-founder